Tag manager

In 2021 almost everyone has heard about google tag manager but not every one of us is familiar. Many of us are probably wondering what purpose is serve or why should we use it.

Let’s get started to answer some most frequently asked questions.

• What is Google Tag Manager?
• What is the purpose of Google Tag Manager? Is it easy to use?
• How Google Analytics is different from Google Tag Manager?
• Why should we use Google Tag Manager? What are the benefits?

What is Google Tag Manager (GTM)?

Google Tag Manager is a tag management system (TMS) that allows you to manage and deploy measurement codes and related code fragments (event tracking codes) on your website (or mobile app) without having to modify the source code of the application after adding GTM code snippet.

GTM helps you to set up custom events & triggers then this data is shared with different sources that have been added to GTM. A Tag container can help you replace manually-coded different types of tracking codes on a site or app, including tags from Google Ads, Google Analytics, Floodlight, or other any 3rd party.

GTM

What is the purpose of Google Tag Manager? Is it easy to use?
Google tag manager is created to make tag management simple, easy, fast & reliable by allowing SEOs and webmasters to manage tags in one place.

Google development teams say it’s easy to operate so, anyone can use it without a need of a developer. It’s not totally true only if you are familiar with & know technical terms like events, triggers & variables, and have a good understanding of tracking code can work with GTM. The truth is that everyone can operate it with the necessary technical knowledge or training (courses or self-taught)

How Google Analytics is different from Google Tag Manager?
Google Tag Manager is a tag management system (TMS) that is completely different from google analytics, GTM is used only for storing and managing third-party code. Whereas Google Analytics helps you analyze data about your business. All conversion and event tracking are recorded through Analytics.

Why should we use Google Tag Manager? What are the benefits?
It’s not mandatory to use google tag manager but it is recommended by many professionals SEOs, Web designers & developers. It not only provides a common platform to manage different code but also improves page speed and user experience.

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